When Paying Is (Even More) Painful: Personality-Based Heterogeneity in Consumption Responses to Economic Hardship
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DOI: 10.1177/19485506231167020
Abstract: Economic downturns lead to declining consumer spending, but people vary considerably in their consumption responses. We investigate an important driver of this heterogeneity, personality. Trait level variation has been observed in the levels of psychological… read more here.
Keywords: personality; economic hardship; consumption responses; responses economic ... See more keywords