Whom do we trust? Cultural differences in consumer responses to online recommendations
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DOI: 10.1108/ijchm-01-2017-0050
Abstract: Purpose Consumers increasingly depend on the Internet as the information source to make their hospitality decisions, which highlights the need for more research in online recommendation. Due to the globalization, culture and its effects on… read more here.
Keywords: responses online; online recommendations; consumer responses; culture ... See more keywords
Effect of B&B host responses to online reviews on subsequent reviews: the moderating effects of class level
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DOI: 10.1108/tr-10-2020-0474
Abstract: Purpose This study aims to focus on understanding how the characteristics of the bed and breakfast (B&B) host responses to online reviews impact the subsequent business performance of review volume, including volume, timeliness and length… read more here.
Keywords: responses online; online reviews; subsequent reviews; host responses ... See more keywords