Modelling halal restaurant’s brand image and customer’s revisit intention
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DOI: 10.1108/jima-01-2021-0034
Abstract: Purpose Limited research has investigated the antecedents of halal restaurant’s brand image and its consequence to customer’s revisit intention empirically. This study aims to fill this gap by providing an insight into the relationship of… read more here.
Keywords: brand image; halal restaurant; brand; restaurant brand ... See more keywords