Linking cognition with pathos in American restaurants’ menus: Jordan as a case
Sign Up to like & getrecommendations! Published in 2022 at "Heliyon"
DOI: 10.1016/j.heliyon.2022.e09000
Abstract: This study aims to examine the strategies of persuasion used in American-cuisine restaurant menus in Jordan. It seeks to identify the power of language used by advertisers in order to attract and persuade their patrons.… read more here.
Keywords: american restaurants; menus jordan; linking cognition; pathos american ... See more keywords
Carbon labels on restaurant menus: do people pay attention to them?
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Sustainable Tourism"
DOI: 10.1080/09669582.2019.1670187
Abstract: Abstract This empirical study explores visual attention to carbon labels on restaurant menus. Carbon labels can support consumers in making deliberate low-carbon menu choices if, and only if, consumers pay attention to such labels. Using… read more here.
Keywords: carbon; pay attention; carbon labels; labels restaurant ... See more keywords