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Published in 2023 at "Journal of Marketing Research"
DOI: 10.1177/00222437231179021
Abstract: Dockless shared micromobility services have grown substantially in recent years, but their impact upon consumer demand has remained largely unstudied. The authors estimate how the largest and fastest growing segment of this market – the…
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Keywords:
restaurant spending;
impact;
micromobility;
demand ... See more keywords