The DAST Framework for Retail Atmospherics: The Impact of In- and Out-of-Store Retail Journey Touchpoints on the Customer Experience
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Retailing"
DOI: 10.1016/j.jretai.2019.11.002
Abstract: Abstract A proposed design–ambient–social–trialability (DAST) framework for retail atmospherics broadens conceptualizations to encompass not only the in-store experience but also out-of-store experiences that the retailer can control or influence. In turn, it expands understanding of… read more here.
Keywords: framework retail; framework; retail atmospherics; dast framework ... See more keywords
Retail atmospherics effect on store performance and personalised shopper behaviour: a cognitive computing approach
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DOI: 10.1108/ijoem-03-2021-0433
Abstract: PurposeThe best possible way for brick-and-mortar retailers to maximise engagement with personalised shoppers is capitalising on intelligent insights. The retailer operates differently with diversified items and services, but influencing retail atmospheric on personalised shoppers, the… read more here.
Keywords: retail atmospherics; store performance; shopper behaviour; performance personalised ... See more keywords