Relationship marketing: an S–O–R perspective emphasising the importance of trust in retail banking
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DOI: 10.1108/ijbm-08-2020-0417
Abstract: PurposeUsing the stimulus–organism–response (S–O–R) framework, this study investigates the role of trust (organism) in influencing the behavioural intentions (response) of emerging market retail banking customers, based on the banks' selected customer-focused efforts (stimuli) to influence… read more here.
Keywords: trust; focused efforts; customer; behavioural intentions ... See more keywords
In the Aftermath: Consumer Choice and the Deregulation of Australian Retail Banking, 1988–1993
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DOI: 10.1111/aehr.12081
Abstract: This article explores whether deregulation of the Australian retail banking sector in the 1980s delivered the enhanced consumer choice that had been promised. Using new data on banking products and their usage, it analyses consumers'… read more here.
Keywords: retail banking; banking; deregulation; consumer choice ... See more keywords