Using brand alliances with artists to expand retail brand personality
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DOI: 10.1016/j.jbusres.2017.10.020
Abstract: Abstract Fashion retailers are increasingly entering into brand alliances with visual artists, but the conditions under which such alliances are most effective are not clear. Drawing on brand personality and implicit personality theory, we used… read more here.
Keywords: brand personality; brand alliances; retail brand; brand ... See more keywords
Examining the role of store design on consumers’ cross-sectional perceptions of retail brand loyalty
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DOI: 10.1016/j.jretconser.2017.06.001
Abstract: Abstract This paper compares new and established store design prototypes of the same retailer to examine the role of consumers’ cross-sectional perceptions of retail brand loyalty. In-store surveys were administered to capture consumers’ store-level perceptions… read more here.
Keywords: retail brand; store; brand loyalty; store design ... See more keywords
Uncovering the roles of retail brand experience and brand love in the apparel industry: Non-linear structural equation modelling approach
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DOI: 10.1016/j.jretconser.2019.01.014
Abstract: Abstract providing a pleasant shopping experience for consumers is vital in the apparel retail industry. A comprehensive multi-dimensional scale to measure “retail brand experience” (RBE) was recently introduced; however, this scale lacks application. Hence, the… read more here.
Keywords: mouth communication; experience; retail brand; word mouth ... See more keywords
The retail brand personality—Behavioral outcomes framework: Applications to identity and social identity theories
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DOI: 10.3389/fpsyg.2022.903170
Abstract: This study applies identity and social identity theories to develop and test a framework in which retail brand personality influences consumer outcomes [i.e., positive word-of-mouth (WOM) about and patronage intention toward the retailer] through public… read more here.
Keywords: identity social; retail brand; social identity; brand personality ... See more keywords