Brief report on IQOS point-of-sale marketing, promotion and pricing in IQOS retail partner stores in Atlanta, Georgia, USA
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DOI: 10.1136/tc-2022-057285
Abstract: Objectives Philip Morris has a history of aggressive marketing tactics in its global pursuit of IQOS sales, which extant literature suggests may appeal to non-smokers and young adults. This study was the first to examine… read more here.
Keywords: retail partner; marketing promotion; iqos; marketing ... See more keywords