Retail space invaders: when employees’ invasion of customer space increases purchase intentions
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DOI: 10.1007/s11747-016-0488-3
Abstract: This research fills a gap in the retailing literature regarding physical proximity while shopping. Most research in this area examines perceived crowding or social presence and largely ignores issues of distance. Using four studies we… read more here.
Keywords: purchase; purchase intentions; space invaders; physical proximity ... See more keywords