Analyzing Web behavior in indoor retail spaces
Sign Up to like & getrecommendations! Published in 2017 at "Journal of the Association for Information Science and Technology"
DOI: 10.1002/asi.23587
Abstract: We analyze 18‐ million rows of Wi‐Fi access logs collected over a 1‐year period from over 120,000 anonymized users at an inner city shopping mall. The anonymized data set gathered from an opt‐in system provides… read more here.
Keywords: web behavior; retail spaces; indoor retail; behavior indoor ... See more keywords
In the eye of the beholder: Cross-pollination between art-infused products and retail spaces
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2020.05.056
Abstract: Abstract In four studies, this research investigates consumers’ responses to the trend of art commercialization and, more importantly, provides marketers solutions validated empirically to target consumers who disapprove of commercializing art and thus, dislike art-infused… read more here.
Keywords: products retail; retail spaces; art; art infused ... See more keywords
The narrative strategies of retail spaces: a semio-ethnographic approach
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DOI: 10.1108/ejm-03-2019-0250
Abstract: Purpose The purpose of this study is to understand how narratives are generated in stores. Design/methodology/approach The study design is based on ethnographies documented in 10 sports stores in the Paris region. The ethnographic method… read more here.
Keywords: semio ethnographic; spaces semio; strategies retail; retail spaces ... See more keywords