Definition, conceptualization and measurement of consumer-based retailer brand equity
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DOI: 10.1016/j.jretconser.2019.04.022
Abstract: The objective of this research is to develop a measure of consumer-based retailer brand equity. The research process starts with the definition and the conceptualization of the construct and leads to the evaluation of the… read more here.
Keywords: consumer; brand equity; brand; retailer brand ... See more keywords
How are e-retailer brands related to the manufacturer brands they offer?
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DOI: 10.1177/14707853221095002
Abstract: The purpose of this article is to examine how e-retailer brands are related to the manufacturer brands they offer. This study is grounded in the experiential branding perspective focusing on multiple dimensions (i.e., sensorial, affective,… read more here.
Keywords: manufacturer; retailer; retailer brand; brand ... See more keywords
Impact of Multichannel Integration Service Quality on Retailer Brand Equity: The Mediating Role of Brand Trust
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DOI: 10.18280/ijsdp.150419
Abstract: Received: 17 November 2019 Accepted: 2 April 2020 Retailer brand equity (RBE) is a major source of competitiveness of brand retailers. As the retail industry strives to integrate online and offline channels, it is of… read more here.
Keywords: retailer brand; brand; rbe; brand equity ... See more keywords