Return policy, No joke: An investigation into the impact of a retailer's return policy on consumers' decision making
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DOI: 10.1016/j.jretconser.2020.102346
Abstract: Abstract This study investigates the important role of a retailer's return policy in consumers' decision making. Utilizing signaling theory and the Cue Diagnosticity framework, this study posits that return policy, as a cue from a… read more here.
Keywords: policy consumers; return policy; policy; retailer return ... See more keywords