The battle of traditional retailers versus discounters: The role of PL tiers
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DOI: 10.1016/j.jretconser.2017.06.011
Abstract: Abstract For grocery retailers in Europe, intense competition from hard discount formats like Lidl and Aldi is an established part of the competitive landscape. Due to the highly competitive retail environment, traditional retailers’ private label… read more here.
Keywords: battle; standard pls; retailers versus; battle traditional ... See more keywords