Me or just like me? The role of virtual try-on and physical appearance in apparel M-retailing
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2019.07.002
Abstract: Abstract This research investigated a crucial topic in apparel m-commerce: product presentation and the extent to which it should exhibit human visuals corresponding to consumers' appearance. A mobile application with virtual try-on (VTO) tool based… read more here.
Keywords: apparel; role virtual; virtual try; retailing ... See more keywords
Entertainment in retailing: Challenges and opportunities in the TV game console industry
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2021.102503
Abstract: Abstract This study investigates the key development evaluation indicators of the TV game console industry based on the four dimensions of Saaty's ‘benefits, opportunity, costs, and risks’ model. The hybrid multiple attribute decision-making model is… read more here.
Keywords: retailing; industry; console industry; game console ... See more keywords
Consumer Motivations for Adopting Omnichannel Retailing: A Safety-Driven Perspective in the Context of COVID-19
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DOI: 10.3389/fpubh.2021.708199
Abstract: This study aims to understand the influence of COVID-19 on consumers' fears and self-protection motivations. Furthermore, the study seeks to understand the effects of these fears and motivations on consumers' intentions to use omnichannel retailing.… read more here.
Keywords: consumer motivations; retailing; motivations adopting; covid ... See more keywords