Predicting review helpfulness in the omnichannel retailing context: An elaboration likelihood model perspective
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DOI: 10.3389/fpsyg.2022.958386
Abstract: As increasingly retail enterprises have adopted the omnichannel retailing strategy, both online-generated and offline-generated reviews should be considered to better understand the helpfulness of online reviews in the omnichannel retailing context. Drawing on the Elaboration… read more here.
Keywords: helpfulness; review; omnichannel retailing; retailing context ... See more keywords