Omni-channel retailing: some reflections
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DOI: 10.1080/0965254x.2021.1892163
Abstract: ABSTRACT In this paper, I discuss some reflections on the emerging literature on multi- and omni-channel retailing. I discuss four important area’s of prior research and briefly describe some general findings. Next, I consider three… read more here.
Keywords: omni channel; channel retailing; retailing reflections;