Articles with "retailing research" as a keyword



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Mapping retailing research with bibliometric indicators

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Published in 2019 at "Journal of Promotion Management"

DOI: 10.1080/10496491.2019.1585579

Abstract: Abstract Our study aims to give a global perspective regarding scientific research on retailing for the 1990–2014 period. The research shows a knowledge-domain-map that identifies the collaboration networks between authors and the links between journals.… read more here.

Keywords: research; research bibliometric; mapping retailing; bibliometric indicators ... See more keywords