EMPLOYER BRANDING AND IT’S IMPACT ON ATTRACTION AND RETENTION IN IT FIRMS: AN EMPIRICAL STUDY.
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DOI: 10.21474/ijar01/3429
Abstract: Prof. Dr. Suruchi Pandey 1 , Bandana Preet Kaur Jolly 2 , Ridhima Bhatia 2 and Smriti Mishra 2 . 1. Professor, Symbiosis International University. 2. MBA Students, Symbiosis International University. ...................................................................................................................... Manuscript Info Abstract… read more here.
Keywords: impact attraction; branding impact; attraction retention; employer branding ... See more keywords