Customer retention in freemium applications
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DOI: 10.1057/s41270-018-0042-x
Abstract: Over the last decade, many software companies have moved away from selling traditional packaged goods and toward providing “freemium” services. Under this business model, companies give away their basic product and generate revenue by repeatedly… read more here.
Keywords: freemium applications; retention freemium; customer; retention ... See more keywords