POD Mode of Payment, Return Policies and Virtual-Try-on Technology as Predictors of Trust: An Emerging Economy Case
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DOI: 10.1080/10496491.2021.1888174
Abstract: Abstract This study examines virtual-try-on technology (VTO), return policy, and pay-on-delivery (POD) mode of payment as predictors of trust in an online context. The study further investigates trust as an influencer of repurchase intentions while… read more here.
Keywords: predictors trust; try technology; pod mode; mode payment ... See more keywords
How risk-aversion level of return policies impact consumer trust in online shopping? An intercultural study in the Middle East
Sign Up to like & getrecommendations! Published in 2022 at "Journal of Islamic Marketing"
DOI: 10.1108/jima-07-2022-0193
Abstract: Purpose This study aims to examine the relationship between the risk-aversion level of return policies and customer trust in online shopping in three countries in the Middle East. Design/methodology/approach In the first step, the different… read more here.
Keywords: risk aversion; trust; return policies; aversion level ... See more keywords