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Returnable reciprocity: Returnable gifts are more effective than unreturnable gifts at promoting virtuous behaviors

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0 Published in 2020 at "Organizational Behavior and Human Decision Processes"

DOI: 10.1016/j.obhdp.2020.10.006

Abstract: Abstract Increasing virtuous behaviors, such as initiating healthy habits, is an important goal for policymakers and social scientists. To promote compliance with requests to perform virtuous behaviors, we study “returnable reciprocity.” Whereas traditional reciprocity involves… read more here.

Keywords: traditional reciprocity; compliance; returnable reciprocity; reciprocity ... See more keywords