Retweet if you please! Do news factors explain engagement?
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DOI: 10.1080/13527266.2018.1428818
Abstract: Abstract Stakeholders’ engagement with corporate messages is crucial for companies that want to increase their social media coverage. However, our understanding of the content-related factors that drive stakeholders’ engagement is still poor. Drawing from the… read more here.
Keywords: social media; news; factors explain; retweet please ... See more keywords