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Published in 2023 at "Journal of Consumer Marketing"
DOI: 10.1108/jcm-05-2022-5390
Abstract: Purpose This study aims to identify the impact that Machiavellianism, narcissism and psychopathy tendencies have on avoidance and revenge-seeking after a service failure. The research examines the role that negative affect and desire for revenge…
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Keywords:
avoidance revenge;
revenge seeking;
avoidance;
consumer ... See more keywords
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Published in 2020 at "Journal of Consumer Marketing"
DOI: 10.1108/jcm-06-2019-3300
Abstract: This paper aims to identify the ways that customers respond to customer-to-customer comparisons that may drive loyal customers to engage in undesirable behaviors. The research examines the role that jealousy and envy play in restoring…
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Keywords:
communal relationship;
customer;
jealousy envy;
revenge ... See more keywords