Articles with "revenge seeking" as a keyword



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How do Machiavellianism, narcissism and psychopathy tendencies influence consumer avoidance and revenge-seeking following a service failure?

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Published in 2023 at "Journal of Consumer Marketing"

DOI: 10.1108/jcm-05-2022-5390

Abstract: Purpose This study aims to identify the impact that Machiavellianism, narcissism and psychopathy tendencies have on avoidance and revenge-seeking after a service failure. The research examines the role that negative affect and desire for revenge… read more here.

Keywords: avoidance revenge; revenge seeking; avoidance; consumer ... See more keywords
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Exploring jealousy and envy in communal relationship revenge-seeking

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Published in 2020 at "Journal of Consumer Marketing"

DOI: 10.1108/jcm-06-2019-3300

Abstract: This paper aims to identify the ways that customers respond to customer-to-customer comparisons that may drive loyal customers to engage in undesirable behaviors. The research examines the role that jealousy and envy play in restoring… read more here.

Keywords: communal relationship; customer; jealousy envy; revenge ... See more keywords