Novel pricing strategies for revenue maximization and demand learning using an exploration–exploitation framework
Sign Up to like & getrecommendations! Published in 2021 at "Soft Computing"
DOI: 10.1007/s00500-021-06047-y
Abstract: The price demand relation is a fundamental concept that models how price affects the sale of a product. It is critical to have an accurate estimate of its parameters, as it will impact the company’s… read more here.
Keywords: revenue maximization; exploration exploitation; revenue; demand ... See more keywords
Pricing and revenue maximization over a multicommodity transportation network: the nonlinear demand case
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DOI: 10.1007/s10589-018-0032-0
Abstract: This paper is concerned with the design of efficient exact and heuristic algorithms for addressing a bilevel network pricing problem where demand is a nonlinear function of travel cost. The exact method is based on… read more here.
Keywords: revenue maximization; network; pricing revenue; maximization multicommodity ... See more keywords
Feedback Control-Based Publisher Revenue Maximization in Online Advertising
Sign Up to like & getrecommendations! Published in 2022 at "IEEE Control Systems Letters"
DOI: 10.1109/lcsys.2022.3179677
Abstract: Online publishers often monetize traffic on their webpages by selling ad inventory to advertisers via real-time bidding in open exchanges. Typically they leverage a Supply Side Platform (SSP) to sell the ad inventory. An SSP… read more here.
Keywords: publisher revenue; revenue; control; feedback control ... See more keywords