The moderating effect of movie production efficiency on the relationship between eWOM and review helpfulness
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DOI: 10.1108/mrr-01-2020-0057
Abstract: Purpose This paper aims to intend to study the effect of movie production efficiency on eWOM and the moderating effect of efficiency on the relationship between eWOM and review helpfulness for movies. Design/methodology/approach Production efficiency… read more here.
Keywords: production efficiency; movie; review helpfulness;
Roles of Review Numerical and Textual Characteristics on Review Helpfulness Across Three Different Types of Reviews
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DOI: 10.1109/access.2019.2901472
Abstract: Understanding what factors make a helpful online review is critical to increase sales and drive revenue for online retailers. This paper examined the impacts of both reviews’ numerical and textual characteristics on review helpfulness across… read more here.
Keywords: textual characteristics; numerical textual; review; across three ... See more keywords
Examining the Determinants of Patient Perception of Physician Review Helpfulness across Different Disease Severities: A Machine Learning Approach
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DOI: 10.1155/2022/8623586
Abstract: (1) Background. Patients are increasingly using physician online reviews (PORs) to learn about the quality of care. Patients benefit from the use of PORs and physicians need to be aware of how this evaluation affects… read more here.
Keywords: review; review helpfulness; physician review; machine learning ... See more keywords
Predicting review helpfulness in the omnichannel retailing context: An elaboration likelihood model perspective
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DOI: 10.3389/fpsyg.2022.958386
Abstract: As increasingly retail enterprises have adopted the omnichannel retailing strategy, both online-generated and offline-generated reviews should be considered to better understand the helpfulness of online reviews in the omnichannel retailing context. Drawing on the Elaboration… read more here.
Keywords: helpfulness; review; omnichannel retailing; retailing context ... See more keywords