The manager's dilemma: a conceptualization of online review manipulation strategies
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DOI: 10.1080/13683500.2015.1127337
Abstract: Online evaluations are one of the most important innovations in tourism in recent years, often combining a review/rating (business-specific evaluation) and a ranking (inter-business comparison). As online reputation determines economic success, tourism managers may be… read more here.
Keywords: review manipulation; dilemma; manipulation strategies; review ... See more keywords
Effects of online reviews and managerial responses from a review manipulation perspective
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DOI: 10.1080/13683500.2019.1626814
Abstract: ABSTRACT Unlike online travel agencies (OTAs), travel review websites allow travellers without purchase records to share their opinions. However, the effects of two mechanisms, namely, verified and unverified reviews, on traveller decisions remain unclear. In… read more here.
Keywords: traveller; review manipulation; managerial responses; review ... See more keywords