Using the Social Influence of Electronic Word-of-Mouth for Predicting Product Sales: The Moderating Effect of Review or Reviewer Helpfulness and Product Type
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DOI: 10.3390/su12197952
Abstract: The social engagement of eWOM (electronic word-of-mouth) can reduce the threat of adverse selection in e-commerce. As studies that examine the social influence of eWOM are rare, the present work suggests the moderating effect of… read more here.
Keywords: review; reviewer helpfulness; review reviewer; product ... See more keywords