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Published in 2020 at "Sustainability"
DOI: 10.3390/su12197952
Abstract: The social engagement of eWOM (electronic word-of-mouth) can reduce the threat of adverse selection in e-commerce. As studies that examine the social influence of eWOM are rare, the present work suggests the moderating effect of…
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Keywords:
review;
reviewer helpfulness;
review reviewer;
product ... See more keywords