Can receiving managerial responses induce more user reviewing effort? A mixed method investigation in hotel industry
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DOI: 10.1016/j.tourman.2019.103982
Abstract: Abstract The purpose of this study is to explore factors contributing to users' reviewing effort in the online review platform and understand the mechanism behind the effect. Based on a mixed method including secondary data… read more here.
Keywords: managerial responses; receiving managerial; mixed method; user reviewing ... See more keywords