The Impact of Online Reviews on Consumers’ Purchasing Decisions: Evidence From an Eye-Tracking Study
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DOI: 10.3389/fpsyg.2022.865702
Abstract: This study investigated the impact of online product reviews on consumers purchasing decisions by using eye-tracking. The research methodology involved (i) development of a conceptual framework of online product review and purchasing intention through the… read more here.
Keywords: eye tracking; reviews consumers; consumers purchasing; attention ... See more keywords