Comparison of Customer Reviews for Local and Chain Restaurants: Multilevel Approach to Google Reviews Data
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DOI: 10.1177/19389655221102388
Abstract: Online reviews influence customer decisions and present publicly available data to investigate differences between customer evaluations for local and chain businesses. We conduct a text analysis on a sample of 80,728 online customer reviews of… read more here.
Keywords: chain restaurants; local chain; customer reviews; reviews local ... See more keywords