The Economic Value of Online User Reviews with Ad Spending on Movie Box-Office Sales
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DOI: 10.1007/s10796-017-9778-7
Abstract: Our objective in this paper is to assess the values of online user reviews for movies compared with the sales impact of post-release ad spending for movies. We use weekly box-office sales and ad spending… read more here.
Keywords: box office; reviews spending; user reviews; office sales ... See more keywords