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Published in 2022 at "IEEE Access"
DOI: 10.1109/access.2022.3166236
Abstract: The transportation industry is one of the main contributors to global warming since it is responsible for a quarter of greenhouse gas emissions. Due to society’s crucial dependence on fossil fuels and the rapid increase…
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Keywords:
reward design;
intersection control;
control;
emission ... See more keywords
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recommendations!
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Published in 2021 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2021.644412
Abstract: Referral reward design is the core component of customer referral programs, which are often applied to recruit new customers. This research investigates the effectiveness of utilitarian vs. hedonic rewards in terms of referral generation. Through…
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Keywords:
customer referral;
hedonic rewards;
referral programs;
reward design ... See more keywords