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   Articles with "reward develop" as a keyword



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To reward or develop identification in online brand communities: evidence from emerging markets†

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recommendations! Published in 2017 at "Information Technology for Development"

DOI: 10.1080/02681102.2017.1311831

Abstract: ABSTRACT The utilization of online brand community (OBC) has attracted significant attention in academic and practical areas given the prevailing recognition of IT-enabled cooperation with customers. Conflicting results have been obtained despite the extensive research… read more here.

Keywords: focus; online brand; brand; reward develop ... See more keywords