The inverted U-shaped relationship between crowdfunding success and reward options and the moderating effect of price differentiation
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DOI: 10.1108/cfri-11-2019-0152
Abstract: The paper is to explore crowdfunding success determinants from the reward menu design aspect, distinguishing from extant studies focusing on characteristics of project creators or crowdfunding projects and funding dynamics. Both the number of reward… read more here.
Keywords: reward options; price differentiation; crowdfunding success; reward ... See more keywords