Measuring wanting without asking: The Pavlovian-to-instrumental transfer paradigm under test
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DOI: 10.1016/j.foodqual.2019.103720
Abstract: In consumer science, measuring liking is posited to be the best method to understand preferences and food choice behaviour. Consumer research shows that highly rewarding products are more often bought than slightly rewarding products. However,… read more here.
Keywords: liking; pavlovian instrumental; two olfactory; instrumental transfer ... See more keywords