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Published in 2022 at "Health Communication"
DOI: 10.1080/10410236.2022.2071391
Abstract: ABSTRACT Health campaigns and public health messaging strategies often rely on text-based efforts to communicate with audiences. As research grows in the areas of health and visual media, this essay puts a rhetorical framework of…
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Keywords:
health;
rhetorical framework;
communication;
public memory ... See more keywords