Understanding utilitarian and hedonic values determining the demand for rhino horn in Vietnam
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DOI: 10.1080/10871209.2018.1449038
Abstract: ABSTRACT We examined utilitarian and hedonic values as motivations for rhino horn use in Vietnam. We also evaluated consumers’ response to consequences of the illegal trade in behavior modification campaigns and the likely outcome of… read more here.
Keywords: rhino horn; hedonic values; utilitarian hedonic; values determining ... See more keywords
Evidence or delusion: a critique of contemporary rhino horn demand reduction strategies
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DOI: 10.1080/10871209.2020.1818896
Abstract: ABSTRACT Considerable effort has been devoted to reducing rhinoceros (i.e., rhino) horn demand by changing consumer behavior. Implementing organizations often claim that their campaigns are based on reliable insights into rhino horn demand and that… read more here.
Keywords: evidence; horn demand; rhino horn; demand reduction ... See more keywords