Consumer valuation of quality rice attributes in a developing economy: evidence from a choice experiment in Vietnam
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DOI: 10.1108/bfj-05-2017-0277
Abstract: The purpose of this paper is to investigate consumers’ willingness to pay for quality rice attributes in urban areas in the South of Vietnam, including organic and integrated pest management (IPM) as sustainable production methods,… read more here.
Keywords: valuation quality; rice; rice attributes; quality rice ... See more keywords