Implementing immersive technologies in consumer testing: Liking and Just-About-Right ratings in a laboratory, immersive simulated café and real café
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DOI: 10.1016/j.foodqual.2020.103934
Abstract: Initial research indicates that the use of immersive technologies may improve the predictive validity and reliability of liking scores in consumer testing. However, how immersive technologies impact Just-About-Right ratings is hardly known. Forty-five participants took… read more here.
Keywords: laboratory immersive; caf; consumer testing; right ratings ... See more keywords