U.K. consumers' perceived risk of buying products from emerging economies: A moderated mediation model
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DOI: 10.1002/cb.1714
Abstract: While considerable research has been conducted on consumer attitude towards foreign products, most of these studies focuses on the attitude of products from Western developed countries. Our study intends to investigate the effects of consumers’… read more here.
Keywords: buying products; consumer; consumer ethnocentrism; risk buying ... See more keywords