The effect of cigarette modified risk claims and brand on perceived risk, product appeal, and use intentions
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DOI: 10.1371/journal.pone.0274097
Abstract: Objectives No studies have examined the brand context in which modified risk claims appear on tobacco products. This study examines how marketing products with modified risk claims affects risk perceptions, appeal, and intentions among own-brand,… read more here.
Keywords: risk claims; risk; product; modified risk ... See more keywords