Exploring consumers perceived risk and trust for mobile shopping: A theoretical framework and empirical study
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DOI: 10.1016/j.jretconser.2018.01.017
Abstract: Abstract Despite mobile device usage being at an all-time high, their utilisation for mobile shopping activities is inherently low. The study, first, identifies prominent areas of academic concern and examines areas requiring further insight. A… read more here.
Keywords: risk; risk trust; study; trust ... See more keywords