Communicating With Nonprofit Publics In China: Applying the RISP Model to Prosocial Intentions
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DOI: 10.1080/10496491.2018.1427653
Abstract: ABSTRACT This study applied the Risk Information Seeking and Processing (RISP) model to social risk information seeking and processing on social media and prosocial behavioral intentions. Survey data were collected among Chinese college students. Structural… read more here.
Keywords: risk information; model; risp model; processing ... See more keywords