The Roar of the Crowd: How Interaction Ritual Chains Create Social Atmospheres
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DOI: 10.1177/00222429211023355
Abstract: Atmospheres are experiences of place involving transformations of consumers’ behaviors and emotions. Existing marketing research reveals how atmospheric stimuli, service performances, and ritual place-making enhance place experiences and create value for firms. Yet it remains… read more here.
Keywords: roar crowd; interaction ritual; social atmospheres; ritual chains ... See more keywords
Understanding interaction rituals: The impact of interaction ritual chains of the live broadcast on people’s wellbeing
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DOI: 10.3389/fpsyg.2022.1041059
Abstract: With the global pandemic of COVID-19, it has been striking psychological burdens on individuals. Under this background, more and more people get wellbeing by watching live broadcasts. However, the psychological mechanism behind this phenomenon is… read more here.
Keywords: interaction; interaction ritual; people wellbeing; ritual chains ... See more keywords