Off the rivals’ radar in emerging market segments: Non-mutual rival recognition between new firms and incumbents
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DOI: 10.1016/j.lrp.2019.06.001
Abstract: Abstract We examine the causes of non-mutual rival recognition—a situation in which new firms in emerging market segments recognize incumbents in pre-existing and potentially related market segments as rivals, but the incumbents do not recognize… read more here.
Keywords: mutual rival; new firms; rival recognition; market segments ... See more keywords