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Published in 2021 at "Sustainability"
DOI: 10.3390/su132011413
Abstract: This study aimed to find the role of image congruence in the context of robotic coffee shops. More specifically, this study proposed that three types of image congruence including actual self-image congruence, ideal self-image congruence,…
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Keywords:
image;
coffee shops;
image congruence;
brand ... See more keywords