60 Robust Years Of Advertising Research, and Counting
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DOI: 10.2501/jar-2020-020
Abstract: ![Figure][1] The Journal of Advertising Research ( JAR ) has been a cutting-edge venue for advertising research for more than 60 years (nearly 250 issues, if you're counting). The range of topics has never been… read more here.
Keywords: years advertising; research counting; robust years; advertising research ... See more keywords