Factors Affecting Purchase Intention and Social Media Publicity of Green Products: The Mediating Role of Concern for Consequences
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DOI: 10.1002/csr.1450
Abstract: The emerging concern for the environment, particularly in consumer products, has grabbed the attention of both practitioners and academics equally. With the aid of new communication tools such as social media, the concern for the… read more here.
Keywords: social media; role concern; mediating role; concern ... See more keywords